The history of 3D street painting can be traced back to the 16th century when Italian Renaissance artists would create large-scale anamorphic illusions on public spaces. However, it wasn’t until the late 20th century that the art form truly evolved into what we know it today.

In the 1980s and 1990s, street artists began experimenting with techniques that allowed them to create realistic 3D illusions on pavement and sidewalks. These techniques included using forced perspective and anamorphic drawing to make it appear as though the artwork was popping off the ground. One of the pioneers of this art form is the British artist Julian Beever, who started creating 3D street paintings in the early 1990s.

3D street painting quickly gained popularity around the world as a unique form of public art that could be enjoyed by people of all ages and backgrounds. In addition to being aesthetically pleasing, these paintings could also serve as a powerful form of advertising for brands and organizations. By creating eye-catching 3D illusions that appeared to be coming out of the ground, advertisers could capture the attention of passersby and create memorable experiences that would stay with them long after they had left the scene.

One of the earliest examples of this type of advertising was in 2007, when Nike created a 3D street painting in London to promote its Air Max trainers. The painting featured an enormous shoebox that appeared to be bursting out of the pavement, with an oversized pair of Air Max trainers spilling out of the top. The painting was a huge success, and Nike went on to create similar advertisements in other major cities around the world.

Since then, many other big brands have used 3D street painting as a form of advertising. Coca-Cola, for example, has created numerous 3D paintings that feature the iconic Coke bottle or can in various settings, such as on a beach or in a cityscape. Other brands that have used this medium include McDonald’s, Samsung, and Mercedes-Benz.

Why 3D Street Painting is a Popular Form of Advertising for Big Brands

So why is 3D street painting still such a popular form of advertising for big brands? One reason is that it allows them to create highly engaging and memorable experiences for their audiences. By creating 3D illusions that appear to be coming out of the ground, brands can capture the attention of passersby and create a sense of wonder and excitement. This can be especially effective in urban environments where people are often bombarded with advertising messages.

Another reason is that 3D street painting is highly shareable on social media. When people see these types of advertisements, they often take photos or videos and share them on their social media accounts. This creates a ripple effect, where the advertisement reaches a much larger audience than just those who happen to be walking by.

In addition to being a powerful form of advertising, 3D street painting has also become a respected art form in its own right. There are now numerous artists around the world who specialize in this medium and who create stunning and highly intricate paintings that are true works of art.

In conclusion, 3D street painting has come a long way since its humble origins in the Italian Renaissance. Today, it is a highly engaging and memorable form of advertising that allows big brands to create experiences that stay with their audiences long after they have left the scene. At the same time, it is also a respected art form that continues to captivate people with its ability to create stunning and realistic 3D illusions.