Mural advertising is an unexpected way to reach potential customers. It can be seen in many
cities and towns, but it is becoming increasingly popular in larger urban areas. It’s a unique form
of advertising that can be used to create a memorable visual experience. Let's explore the
creative and entrepreneurial possibilities of mural advertising and why you should give it a try.
What Is Mural Advertising?
Mural advertising is a form of outdoor advertising that utilizes large-scale painted artwork or
murals on exterior walls to impart an impactful message. Murals offer a unique way for brands
to capture the attention of busy city dwellers in ways that billboards and street signs cannot.
Just like any form of public art project, murals can also be used to promote a product, service,
or cause. They provide an ideal medium to communicate a brand’s message in a visually
compelling way while also serving as an attractive art piece that can be appreciated by
The process of creating a mural can be a lengthy and costly endeavor. Designing and
‘storyboarding’ a mural typically begins with an artist’s snapshot of the site, followed by drafting
an outline of the mural. Once a design is approved or finalized, painting or installation of the
mural is next. The artist(s) then use paint or digital printing to make a 3D mural or bring the
mural to life.
Some mural advertising campaigns also encompass digital marketing components such as
interactive content, hashtag campaigns, engagement with fans and followers, and inside peeks
at the creative process.
Industry Use Cases for Mural Advertising
Mural advertising is particularly effective in targeting young people, who are more likely to
respond to bright, attractive visuals than other demographics. Thus, it is no wonder that several
industries have started to explore the potential of mural advertising to promote their products
Here are some of the most common uses of mural advertising in different industries:
1. Automotive: Automotive companies are using mural advertising as a way to promote their
latest models and to educate potential customers on the features, safety features, and built-in
technologies associated with the cars. Companies such as BMW, Mercedes-Benz, and others
have utilized mural advertising to great effect.
2. Retail: Many retailers have adopted mural advertising to spread the word about their stores
and new arrivals. Street-level murals have proven to be an effective way to communicate with
potential customers and draw them into the shop.
3. Beauty and Health: Mural advertising is also popular among beauty and health products
such as skin care lines, hair products, cosmetics, and more. Health and beauty product
companies use murals as a way to showcase their products in an attractive, creative way and
draw attention to their brand.
4. Education: Educational institutions have become more creative in their approaches to
promotional materials in recent years, opting to use mural advertising instead of traditional static
forms of advertisement. Schools, universities, and colleges have all embraced mural advertising
as a powerful way to target potential students and impress them with visuals.
5. Food and Beverage: Food and beverage companies use mural advertising to spread the
word and attract potential customers to their brick-and-mortar locations. For example, coffee
shops often use mural advertising to communicate their unique brand image and encourage
customers to come in for a cup of coffee.
Mural advertising is becoming an increasingly popular tool among businesses, organizations,
and educational institutions. With its bright visuals and ability to communicate a powerful
message, mural advertising is an effective way to reach potential customers and draw them in.
Whether you’re a retailer, an automotive company, or an educational institution, mural
advertising is a great way to promote your products and services.
At We Talk Chalk, we believe that every surface is a potential canvas and can be used to
communicate a powerful message. We are a full-service creative agency specializing in mural
advertising and design and more. We basically offer unique 3D Street Painting, Chalk Art, 3D
mural solutions, and other public art projects for enterprises in all corners of the world. Reach
out to us today, and let us help you transform your space into a unique and engaging